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Haha, how could we possibly get any better? I’m Rob, and yes, today’s topic is self-help – and the self-help industry.
我们怎么能变得更好呢？我是罗伯，是的，今天的话题是励志自助，以及自助产业。
What do we mean by self-help?Well, it means trying to improve yourself – psychologically, economically or in other ways – without seeking official help.
励志自助是什么意思呢？它是指尝试提高自身能力，无论是心理上，经济上还是其他方式，不寻求专业的帮助。
For example, bookshops these days are full of titles which claim to boost your self-confidence, your wealth, your love life… or your career!
例如，如今书店中充斥着标题宣称提升自信、增加财富、提高感情生活质量和事业的书。
Yes, in just seven days! There’s a clear demand for this kind of thing – the self-help industry is worth $10bn in the US alone.
没错，就在短短七天内！对励志自助产业的需求显而易见，仅在美国该产业价值100亿美元
That’s a lot. That includes things like gym memberships, diet plans and life coaching apps.
这确实很多。这包括健身房会员、饮食计划和人生导师手机应用。
We’ll be looking at why. But first, the self-help industry has been around for a long time.Which of these well-known books was published first?Is it a) How to Win Friends and Influence Peopleb) Think and Grow Richc) The Law of Attraction
我们来看看这种现象因何而起。但首先，自助产业已经存在很长时间了。下列著名的书籍中，哪一本最先出版发行？a) 人性的弱点b) 思考致富c) 吸引力法则
Mmm... I could do with some help here.I’ll go with the first one – How to Win Friends and Influence People.
我需要一些帮助了。我选第一个，《人性的弱点》。
OK, well before we go further, let’s take a trip around a bookshop in Manchester to find out which self-help books are selling well.
在我们深入这个话题前，先去参观一下曼彻斯特的一家书店，看看哪些励志自助的书籍销量好。
Let’s listen to Emma Marshall, a manager at Waterstones bookshop. What’s popular now?
我们听听水石书店的经理艾玛·马歇尔的观点。如今什么受欢迎？
At the moment we’re in the tidying up, getting rid of things trend. But before that we saw colouring in, which became a huge thing.It’s kind of dwindling now, because these sorts of trends come in and then they go. Like last year we saw hygge, which is the Danish art of living well, apparently. So we’re taking from all sorts of cultures. And so I think the trend right now is about slowing down in your life.
当下断舍离的潮流盛行。但在那之前，我们看到涂色类书籍成为最大的畅销书。如今涂色类书籍已经渐渐减少，因为这些潮流趋势流行一段时间，就消退了。就像去年我们看到北欧风格很流行，也就是丹麦的生活艺术。所以我们学习各种各样的文化。所以我认为当下的趋势是，放缓生活的步伐。
Emma says there are a couple of trends right now.A trend, here, means something new which is popular for a period of time.
艾玛说如今有很多潮流趋势。潮流，趋势，是指在一段时间内颇受欢迎的新生事物。
Yes, so she mentioned tidying up and getting rid of things. Would you buy a book about tidying up, Neil?
她提到断舍离的潮流，也就是整理生活，学会丢弃。你买过整理类的书籍吗，尼尔？
I’d be more likely to buy a book about it than actually tidy up! She also mentioned a current trend about slowing down in our lives.

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