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　　Advertising has been considered as an effective way to boost the sales of advertised products, which is widely used in diverse areas. However, some side effects produced by the advertisements especially those directed at children have aroused the concern among the public. From my perspective, these advertisements should be strictly regulated rather than banned.

　　It is undeniable that advertisements can inform consumers about new products and services, which helps children and parents make informed choices. The advertising campaigns not only allow consumers to get to know a variety of alternative goods, but also the distinctive features of each brand, hence children or their parents can make a comparison of those products and purchase the ones in need. Apart from that, advertising is an important source of entertainment which gives children a lot of fun. As many advertisements shown on TV are both educational and attractive to children, they can gain many benefits while watching. For example, those funny cartoon characters can teach children to dance or sing.

　　On the other hand, some negative influences should also be taken into consideration. Due to the fact that children have not developed physically and mentally to a full extent, they can be easily swayed by advertising. If the advertisements contain some misleading information, children may not have the ability to distinguish right from wrong, and consider the information or the specific action to be acceptable. Meanwhile, some of the advertisements can be deceptive. In order to pursue profits to a larger extent, some companies may deliberately exaggerate the advantages of their products and hide those potential risks. As a result, children may pester their parents to buy these products which turn out to be not exactly the same.

　　To summarize, children-aimed advertisements can bring both positive and negative effects. Instead of banning them, the government can attach tighter regulations in the procedure of examination and approval. At the same time, parents should take the responsibility of guiding children when the false advertisements occur.