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You're Missing Out if You Only Shop Online

　　Companies advertise doorbusters in order to attract customers to their brick-and-mortarstores. But in recent years, as competition has escalated among rival retailers, thoseeye-catching deals have steadily moved online as well.

　　The reason is simple. Traditional retailers like Walmart, Target, and Best Buy know that online retailers like Amazon will match their best prices on in-store deals. Thus it only makes sense to offer the same deals online, to remain competitive. The goal is to beat Amazon, but the real winners are deal-hunters.

　　4. All Black Friday Deals Are Amazing

　　This is shopping 101. Remember, retailers are in business to make a buck, and they can't do that if they lose money — or even make too small a profit — on every deal.

　　Some deals are great, but others are filler. The great ones are there to lure you into buying more stuff, ideally at a healthy markup. So do your research and uncover the truth about those "rock bottom" prices before you buy.

　　6. Apple's Black Friday Sale is a Must-Shop Event for Apple Fans

　　Apple Stores across the country will be packed on Black Friday, but they won't be offering great deals. Last year, the tech giant offered gift cards with its full-price devices, which was pretty disappointing for shoppers hoping for a discount. If you want a real deal, you'd be better off checking out what third-party retailers like Walmart, Best Buy, and MacMall can do.

　　7. You Have to Stay Glued to Your Computer All Day to Get Deals

　　Sure, Black Friday can be stressful. With deals popping up throughout the day, you might feel like you have to keep your eyes on the computer monitor.

　　But that's simply not the case. DealNews has you covered. Before you spend 24 hours staring at a pixelated screen, set up an alert with us to receive notifications when your favorite deals are posted.

　　10. Luxury Goods Don't Go on Sale for Black Friday

　　It's true that Black Friday emphasizes lower-end electronics, however, in recent years, several luxury retailers have begun offering sales and promotions through their outlets. Stores like Last Call by Neiman Marcus, Barney's Warehouse, and Saks Fifth Avenue OFF 5TH are a few outlets you can expect to participate in Black Friday sales. Plus, even Apple products go on sale now!

　　12. Doorbusters Are Always Crappy Quality

　　Bargain bin devices have a reputation for being bottom-of-the-barrel items that nobody wants, and you have to be careful for retailers trying to pass off questionable devices as "special edition." But over the past few years, the doorbuster selections have been showing more flair than usual to entice customers. For example, we've seen rock-bottom prices on laptops with better-than-average specs, as well as eye-popping TV deals from brands you've actually heard of before.

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