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与其买一本整理类的书，不如真的动手整理。她还提到现在的一个趋势是放慢生活节奏。
I can agree with that! And previous trends included colouring-in – these books have black and white outline pictures that you fill in with colours.
我同意这一点。之前的流行趋势包括涂色书，这些书是一些黑白轮廓图片，你需要进行填色。
I used to do that as a child. Very therapeutic!
孩童时期我曾经这么做。非常治愈！
Therapeutic – making you feel more relaxed and less anxious – it’s related to the word therapy…
治愈的，是指让你感到轻松，忧虑减少。它和therapy（治疗）一词相关。
Although the colouring-in trend is dwindling - it’s becoming weaker.They’re selling fewer colouring-in books.
但是填色类书籍的潮流消退，也就是越来越弱。销售的填色类书籍越来越少。
So – trends come and go, but the industry is going from strength to strength.
所以潮流来去匆匆，该产业却越来越强大。
To go from strength to strength means to remain strong, or get even stronger! Why?
go from strength to strength是指仍然很强大，甚至越来越强。这是为什么呢？
Dr Jennifer Wild, a psychologist from Oxford University, believes that the internet is a big factor.
詹妮弗·维尔德教授，牛津大学心理学家认为网络是一个很重要的因素。
We’ve got used to searching for solutions online, and now these solutions even include how to fix or improve our lives.
我们习惯了在网上寻找解决办法，如今我们寻求的解决办法甚至包括如何提高我们的生活。
And psychologist Caroline Beaton, writing on Forbes.com, said she believes that millennials are a big factor.
心理学家凯若琳·比顿，在福布斯网站上写道，她认为千禧一代是其中很重要的因素。
How do we define the term millennial? Also known as Generation Y – are people born between the mid-1980s and early 2000s. It’s a common term in the news – often because people born in this time in the West are seen to have certain characteristics.
我们如何定义千禧一代呢？他们也被称为Y世代，是指出生于20世纪80年代中期至21世纪初期的人们。在新闻上很常见，因为西方世界出生于该时期的人被认为有某种特征。
They’re sometimes described as lazy and obsessed with themselves– and while that’s not necessarily true, Caroline Beaton says millennials are highly self-critical.
他们有时被描述为懒惰，自我，虽然这并不是很正确，但凯若琳认为千禧一代都高度地严于律己。
Self-critical – they are aware of their own faults – which also means they’re more likely to spend time or money on self-help.She says they spend twice as much as Generation Xers. Generation X refers to people born between the late 60s and around 1980.
严于律己是指他们能意识到自己的缺点，这意味着他们有更多的可能花费时间和金钱在励志自助上。她还说他们在这方面所花费的时间金钱是X世代的两倍。X世代是指出生于60年代末至20世纪80年代左右。
And one more possible reason why the self-help industry does well: it’s very resistant to recessions.When the economy does badly – as we say it goes into recession – people are perhaps even more likely to reach for self-help to improve their situation.
自助产业之所以兴盛的另一个可能的原因是：它可以抵制经济衰败。当经济运行差，也就是我们所谓的经济衰退，人们更可能寻求励志自助来改善自己的处境。
So there we are.Now, let’s go back to another recession – the Great Depression of the 1930s in America– and to my question about which self-help book was published first?
我们也是如此。我们回到另一个经济衰败时期，美国20世纪30年代的大萧条。以及回到我的问题，哪一本励志自助的书籍最先出版？
Well – I said a) How to Win Friends and Influence People.
我选的是a) 《人性的弱点》
In fact – two of these books were published in the late 1930s, How to win friends and influence people, by Dale Carnegie, was first in 1936.It has since sold over 30 million copies.Think and grow rich, by Napoleon Hill, was published in 1937, and is believed to have sold over 100 million copies!

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