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Well, it’s going to be a huge number, of course.But I still think I’ll go for the lowest figure, which is 38 billion.
当然，这肯定是一个很大的数字。但我仍然觉得应该是最低的那个，380亿。
Well, we’ll see if you got the right answer at the end of the programme.
好的，节目的最后我们再来揭晓正确答案。
Now, the price of coffee has soared – that means gone up quickly – in recent years, Rob. Surely that’s good for everyone involved in the business? I believe the profit margins for coffee are among the highest in the world. I can’t see what all the fuss is about.
近几年来，咖啡的价格飙升，也就是说上升迅猛。这对参与咖啡产业的每个人都有好处吗？我认为咖啡的利润空间是所有商品中最大的。我不觉得这有什么大惊小怪的。
Well, Neil, just because the price is high, it doesn’t mean that everyone benefits. It all depends on how the profits are distributed. You see there are countless transactions between the grower and the drinker. A grower can have a really good crop, but the amount he makes stays the same – or can even fall.
价格高并不意味着每个人都能从中获益。这都取决于利润如何分配。在种植者和最终饮用者之间还存在数不清的交易。种植者也许收成相当不错，但是他们赚的钱总是一样，甚至还会减少。
Mmm, I see the problem.I expect most of the profits go to the commodity traders and very little to the individual growers of the bean.It sounds like the growers have no control. That’s what happens in other agricultural sectors.
恩，我意识到问题了。大部分的利润都流向了商品交易者，咖啡豆的个体种植者所得的利润就微乎其微了。利润的多少种植者无法掌控。在其他农业领域也是如此。
I’m afraid so.Of course, some people are trying to distribute the profits more widely and they have been having some success.
恐怕是的。当然，一些人尝试着更广泛的分配利润，他们也许能取得成功。
Yes, I heard about some small-scale projects where the company takes charge of the whole process from field to shop.
没错，我听说最近有一些小型项目，公司从种植到销售一条龙承包。
Yes, these organisations tend to farm organically. This is very labour intensive – that means a lot of people are employed – and it creates a lot of jobs for people within the local community. In this way they are not victims of market fluctuations. Let’s listen to Leo Virmani, who runs a small plantation like this in Costa Rica. What’s the verb he uses for putting the coffee in a box before selling it?
是的，这些公司倾向于进行有机种植。这是一项劳动集约型的产业，意味着要雇佣很多人。这也为当地增加了不少就业机会。这样，种植者不再是市场价格浮动的牺牲品。利奥维尔马尼在哥斯达黎加就经营着这样的种植园，我们来听听他是怎么说的。他用了什么动词来描述将咖啡打包销售？
For our plantation, the approach we have is to go through every step of the way - every step of the process - so that we grow it, we pick it, and we process it in the mill. Then eventually we’ll roast it, we’ll package it, and we’ll sell it as the small plantation we are. And that would allow us to stay or be profitable at the end of the day.
对于我们的种植园来说，我们完成咖啡生产的每一步。所以我们种植咖啡豆，挑拣并进行加工。最终，进行烘焙、包装、然后出售。这样可以让我们小种植园在市场中存活下来，并最终获取利润。
So, he used the verb "package", which means "put a product in a packet or box before selling" it. 
他使用的是动词“包装”，是指“将产品放入盒子或箱子再进行销售”。

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